Looking for a website, but getting bogged down by what's involved? We can help!
Replicated Solutions is a web design and development company based near Taunton, Somerset. We are a well established company, providing web site solutions for small and medium sized (SME) businesses.
We have extensive experience in developing solutions for the internet, from static 'brochure' type sites to database driven sites with full content management, thus allowing the site owner to add and amend content.
Making the Web a Simpler Place
Getting your business on the web should be a simple process, and indeed, there are many places that will allow you to put up a few pages for a low cost. However, being on the internet, and being seen on the internet are two different things. Most traffic to web sites is generated from the internet search engines, so visibility within those search engines is important.
Search engine placement (or SEO as its often known) is an integral part of our solution. All sites, from the most basic, are constructed to maximise your search engine position. However, there are still many other techniques that can be employed to boost your placement, but these require as much of your input and ours.
Summarised on these pages are all of the aspects of web design. It looks like a daunting task, but that is what we are here to help with. Feel free to browse the site and learn more about the aspects of getting your site on the web, and getting the best return on your investment.
Do you know what type of website you need? Websites fall into many different categories, but broadly speaking, there are brochure sites, dynamic content sites, e-commerce sites, and community sites.
The type of site you need will have a lot to do with the cost of setting it up. Generally, the more interaction required by you or the user, the more involved the setup process will be.
Effective communication is vital to your business. You have to be able to communicate your core values and offerings to your potential and existing customers if you are to acquire and retain their loyalty.
This is still true on the web. In fact, its even more so, as your primary route for visitors is likely to be search engines, and they can only determine the relevance of your business based upon the words contained on your pages.
Graphic design is all about getting yourself noticed. The image you convey to your readers will give them a lasting impression about your company. Your words can be lost completely if the mood of your website does not match the aspirations of your customers.
It really goes without saying that all websites should be useable, but so often you see sites designed with little regard for sensible navigation and location of information that might be hidden within.
Accessibility is about allowing fair access to those people who have some impairment that might normally hinder or prevent access to the things that the able bodied take for granted.
There's no magic bullet to solve the problem of how to get yourself listed in search engines, and with a good position in the results for your key words.
However, there are a number of things that you can do to improve your chances, and then decide how best to spend that marketing budget.
Web site development requires a number of steps to bring together the various elements.
Marketing for your website should be seen in the context of marketing for your entire business. There are some specialised methods of marketing your website, but then you can also use other traditional forms of marketing to bring people to your site.
Email is now an important aspect of business communications, with many people already assuming that it is your prefered method of doing business. Making sure you have the right email setup that won't get flooded with spam, that provides access where and how you want it, is going to be an important part of getting your business online.
Once your site is launched, you'll want to be sure that it is running smoothly. Monitoring of the site can be pain, and there is nothing worse then referring a potential customer to the site and then have them coming back to you to say 'the site is down' and you didn't know.
Web Site Statistics will help you to understand many aspects to your site and its visitors. It is an important tool is learning what it is about your site that people like and dislike, but not all stats are created equal, and some 'reading between the lines' is needed fora full understanding.